For those of you who don't read many other business blogs, you have to check out the recent blogosphere discussion on brand positioning. It started with this post from Jennifer Rice. Then Jon Strande chimed in, twice, and Jennifer gave us some more input. Tom Asacker and David Foster contributed a good deal to the discussion as well. If you have time, be sure to follow these links. It's much better than anything you will learn in MBA classes.
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