British Texting While Driving PSA Scares Bejezus Out of Viewers

A British police department is broadcasting a public service announcement aimed at keeping teens from texting while driving. Unlike the PSAs we may be familiar with in the states, this ad goes into graphic post-car-wreck detail, including dead parents and–from the looks of it–a dead infant, all as the result of three reckless teenage girl texters. View the painful, 5-minute spot for more:

This ad is a good dose harder to watch than the average PSA that shows here in the States. I think it would be useful when shown in a school setting. Like Red Asphalt, the gory TV series they put us through in public high school, this video has just enough blood to be memorable. Do you think this should be aired more widely?

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.