British Texting While Driving PSA Scares Bejezus Out of Viewers

A British police department is broadcasting a public service announcement aimed at keeping teens from texting while driving. Unlike the PSAs we may be familiar with in the states, this ad goes into graphic post-car-wreck detail, including dead parents and–from the looks of it–a dead infant, all as the result of three reckless teenage girl texters. View the painful, 5-minute spot for more:

This ad is a good dose harder to watch than the average PSA that shows here in the States. I think it would be useful when shown in a school setting. Like Red Asphalt, the gory TV series they put us through in public high school, this video has just enough blood to be memorable. Do you think this should be aired more widely?

  • Denise

    I wish USA would show this before getting a license. Also, should be aired on all networks for adults to see as well.

  • Nina

    Fantastic PSA…it really moves you. Everyone should see this before getting into a car and using a gadget.

  • Ben

    MediaCurves.com just conducted a study with 300 viewers of a Public Service Announcement (PSA) from the U.K. illustrating the dangers of texting and driving. Results showed that majority of viewers (80%) reported that they are less likely to text while driving after watching the PSA. The study also found that 85% of American viewers reported that the PSA should be aired in the U.S. The majority of viewers (87%) believe that the PSA is appropriate in nature, and 86% also indicated that the PSA was extremely effective. More in-depth results can be viewed at http://www.mediacurves.com/NationalMediaFocus/J7508-PSA/Index.cfm
    Thanks,
    Ben

  • Lost Loved one to accident

    I wish they could reach people another way. I lost my father and almost my mother to a car accident. Seeing the violent nature of this video stirred up horrific images of what my parents went through before the accident and my fathers death. My mother went through years of recovery. Images like these are too tramatic for people like me. It is like reliving it over and over. Don’t text and drive but don’t show this video either!

  • Melissa

    I actually started crying while watching this. This is a hard eye-opener. I’m a teenager, and I don’t drive. I’m terrified of driving. I think this may be why.

    Unfortunately, my father was hit a few months ago by a woman who was texting. He either faces a surgery of his spine which has a 17% success rate, or he never works again. All because this woman was texting.

    This is the reality, and it isn’t pretty.