Hardees and Carl's Jr. are promoting low carb burgers.
Low-carb mania may have reached new highs yesterday when the Hardee's and Carl's Jr. hamburger chains announced plans to introduce the fast-food world's first "low-carb burgers."
The big, bunless burgers — 1/3- to 1/2-pound — will come wrapped in large leaves of iceberg lettuce for a handhold on the burger and fixings.
The move comes as many Americans — inspired by the wildly popular Atkins diet plan — are at least testing low-carb diets. Miller makes low-carb beer. Panera Bread has announced plans for low-carb bread. And now comes the bunless, fast-food burger that will, in one case, reduce carbohydrates from 61 grams to 6.
I think this will do well because it seems like everyone I know is on Atkins. It's a smart move to capitalize on trends like this – especially in an ultra competitive industry like fast food. For the record, I like carbs, particularly when they come in the form of a nice pale ale.