Burger King debuts ring-shaped chicken, because why the hell not

Burger King Chicken Rings

Burger King already serves “chicken fries” so why not debut chicken rings.

The company on Monday announced that it was now selling chicken rings, a product that looks more like a donut than a piece of chicken.

The chicken fries rings, which also look a bit like onion rings, are made with all-white meat chicken and coated in a light, crispy breading.

“Even though the name on our door says [Burger King], more and more of our guests are coming in for chicken,” said Alex Macedo, president of Burger King North America.

Chicken Fries has been a huge seller for the fast food giant, helping it skyrocket profits while giving McDonald’s a run for its money.

BK has continued to see strong sales boosts each quarter with each new flavor iteration of the cult-favorite menu item. The company has provided three limited-time flavors of the fries — jalapeno, buffalo and fiery.

Burger King is also bringing back its 10 nuggets for $1.49 deal for a limited time.

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Written by Tammy Johnson

Tammy Johnson

Tammy Johnson is the Retail Editor at BusinessPundit. She focuses on Fortune 500 retail company's and disruptive brick-and-mortar and e-commerce companies that are changing the retail landscape.