After 62-years in business Burger King has announced plans to sell hot dogs. The new food item will be added to the company’s menu starting February 23.
The company will sell a classic version of the hot dog alongside a chili-cheese dog.
During the announcement on Tuesday one executive called the hot dog the biggest launch for the company since the 1970s, when the company introduced its chicken sandwich
The “Grilled Dog,” as its being touted, was first tested in five cities over the last year. Sales exceeded the company’s targets and now it’s becoming a reality all over the US.
The company says settling on standard toppings for the classic dog presented a challenge because of local and regional preferences.
Burger King ultimately decided on relish, chopped onions, mustard and ketchup.
The new food option is cheap At $1.99 and $2.29 for the classic and chili-cheese.
Executives will continue to watch sales of the hot dogs to make sure they don’t cannibalize sales of higher ticket items, namely the company’s chicken and Whopper options.
During the test program Burger King executives found that customers were simply adding a hot dog to their regular orders, instead of substituting them.
Hot dogs will arrive at 7,100 US stores, placing the company in direct competition with Sonics. The company says it believes it has a hand up on the competition because its hot dogs are grilled and not boiled.