A recent Harvard Business Review article recounted how the CEO of a midsize corporation stood up at a big company meeting to introduce a new product they'd developed, only to find that most of the audience already knew about it.
Because they'd been reading the blog of one of the company's junior associates—who chronicled the progress of the development. Not surprisingly, HBR heralded this as a wakeup call to corporate marketing folks.
It's definitely something to experiment with. Personally, I think blogs will end up being used more internally than externally, for project management and stuff like that. I am curious – are there any readers in b-school who have heard blogs mentioned in their classes?
via Brain Brew Blog