Chris Garrett knows blogging. He’s a professional blogger–you can find his work at ASPToday, ProBlogger, CopyBlogger, and a host of other sites. He’s an Internet marketing expert who helped found social media hub Performancing.com. He helps people and companies make the most of the Web by providing coaching, speaking, consulting, and training services.
So what can this expert provide Business Pundit readers? Simple. If you’re interested in creating a successful, popular blog for your own business, Garrett’s your man. He has created Blogging for Business: 50 Steps to Building Traffic and Sales, a step-by-step ebook that tells you how to set up and run a blog for your business.
The ebook holds your hand through the entire process, from brainstorming what you need to creating an editorial calendar for your content. Garrett also gives you useful marketing tips, including how to market your blog through social networking campaigns, set yourself up as an expert, grow traffic, and turn visitors into customers.
If you want to build a good, popular blog for your business. Garrett has the scoop. BP caught up with him to learn more details about how to do a business blog right.
BP: You mention in Chapter 2 of your ebook that as a blogger, your competitors can actually help you out. Can you go into a little more detail about how you would want to interact and network with you competitors? How you could use their data to help you build a niche?
CG: In blogs there are no competitors. The same reader can visit hundreds of sites, we don’t have a monopoly on our readers’ attention. Therefore you can go to these “competitors” and write guest articles for them, comment on their articles, swap links, and so on.
BP: Say I own a business, I want to start a blog, but I’m lazy. What are up to 5 key things I have to do in order to have a fighting chance at being a visible blog in my niche?
1. Focus on your reader
2. Network like crazy
3. Write valuable, useful content
4. Promote that content
5. Interact with the visitors you get
BP: What, in your opinion, is the best way for a business to turn a blog into something that makes them money? (eg. ads, a store, ebooks, etc.?)
CG: Use your blog as a vehicle to grow an audience, then sell products that match that audience’s needs
BP: Can you name 3-4 blogs that have “gotten it right” according to your ebook’s parameters?
BP: Is there anything else you’d like to share with people interested in blogging for their businesses?
CG: I can’t pass up a chance to plug my online course! It’s located here. If you need more hands-on help, or you are a solo entrepreneur/professional, this course is for you. It takes you all the way through from growing an audience of people who know, like and trust you, through to developing products and services and launching them.
Read more of Chris’s work on his website and blog.