This is kind of cool.
Those of you who know me know that I am a die-hard fan of the N.C. State University Wolfpack. With that being said, I must tip my hat to our arch-rival, the University of North Carolina Tar Heels.
The 2004-05 UNC men's basketball team was a well-oiled machine. Their coach did an outstanding job of molding a diverse group of players, each with their own agendas, ambitions and egos, into a cohesive team with a common focus. Their team truly played as one, and their cohesiveness paid dividends: the Tar Heels are the national champions.
As small businesspeople, we would be wise to heed the example set by this year's NCAA champions. Our business plan should be our game plan, our playbook. Our overall business plan should lay out a strategy which drives sales, marketing and Public Relations programs. Every component of our overall business development strategy should be on the same page, working together as one.
I love basketball, which is problemably why I find it easy to use a a metaphor for everything. Great teams come about when each player understands their role. That goes for business or basketball.