Business Ethics as Competitive Advantage

An interesting new paper examines business ethics as a competitive advantage.

We will also analyze business ethics as a threat to business competitiveness, when ethical failure diminishes the reputation of a company and its products, locally and globally. In certain markets companies' records of positive or negative ethical conduct determine their "licence to operate" in some markets.

The problem with "ethics" is that, much like yesterday's post about superstar managers, most people probably think they are ethical. Would a study of self-ranking on ethics show that 90% of managers put themselves in the top 10% when it comes to ethics?

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