If your dog is insecure, don't worry, there is help.
Cowardly canines are being taught to face their fears at a self confidence course designed to bring out the inner wolf.
The course which has been a sell out success in Austria was organised by animal behaviour expert Marianne Prutsch.
She said: "More and more dogs are scared of their own shadows and the course is designed to make them more self confident and secure."
Another business in a long line of them that cause me to ask "people will pay for that?"