Business Today is Still So…Yesterday

I've been thinking a lot about this whole Google/CNET thing, and I just don't get it. Where is Google's sense of humor? Why do companies start off so unconventional and become so predictable and boring? Better yet, why do people do the same thing? Why, with all the knowledge we have about the way to do things, do people still do them like they used to?

For instance, why do job postings for knowledge workers still read "requires 10+ years of experience in…" In what? In the way things were done yesterday? What the hell good is that?

Why do companies laud the value of blogs as authentic conversation tools only to set them up and try to control the conversation?

Why do companies spend time and money trying to prod customers into buying their crap, instead of offering something we really want? Is that too much work, or can they just not bear to have something outside their sphere of control?

One thing I hate about being young is that people always say "when you're older you won't see things that way." As if I'll eventually come around to their dreary, boring way of looking at the world. If that ever happens, I hope you, readers of this blog, will hunt me down and beat me with a Peter Drucker book until I see the light.

How to Win and Keep Customers Using Local Marketing

Knowledge advances. Business stays the same. We get comfortable. We like easy.

I'm reminded of a story an engineer friend told me years ago. When the first hardware description programming language came out, it made circuit design much much easier. How did his boss embrace the new tools? By drawing out circuits the old way and having one of the young guys code them into the new tools. Why not learn the new tools? Fear. Apathy. Or maybe because we see our value in knowing how to do things, when really our value should be tied up in learning how to do new things and apply new knowledge.

Change is risky. You could make a lot of mistakes. But that is much more fun that the traditional death by apathy that turns most businesspeople into walking zombies working just for a paycheck.