Buying Blog Comments


As if bloggers don't already get enough comment spam, now spammers can Buy Blog Comments. I think most bloggers are pretty diligent about removing comments that are worthless or seem to be purely for search engine ranking purposes, so I'm not sure it's worth the money to use this service. And anyway, if you do things just for SEO, you are playing a short-term game. In the long run, it's better just to leave comments that are useful, insightful, or somehow add to the conversation.

As an example, Chris from Direct Text Book leaves comments here sometimes. He leaves the URL of his business on his comments. I'm fine with that because he doesn't just randomly comment on stuff. If we was just posting "hey, great post" everyday, it would get deleted. He also doesn't leave his name as "buy text books", like a lot of comment spammer do, which is another reason his comments get to stay. I predict a short run for the comment spam buying business.

Read the discussion over at ProBlogger.

  • I can understand why someone would want to make a business out of astroturfing, but can’t understand why someone would pay to have it happen. Comment spam is so annoying and it’s likely that the only ones who will end up seeing it are the bloggers who have to deal with removing it.

    I’m all for looking at new companies, but when my introduction to a product or service starts with comment spam, it will leave a bad taste in my mouth for that company. This seems like one of those things that could be good in the short term, but will blow up once some upset blogger blasts a company that is trying to stuff the comments.

  • This is a pathetic idea to utilize, I can not even guess what will they think of next…

  • At first, I thought this service was having people put comments on your own blog which, if relevant, might be okay.

    Then I finally clued in that someone is paying blog spammers to spam other places with your blog name.

    Almost no blog spam gets onto FRACAT and I can’t imagine it being any different at any blog with traffic.

    Why would you pay for this service? It makes absolutely no sense to me.


  • There are two other twists on this issue. First, at eLance and Guru there are buyers soliciting writer to place blog comments promoting whatever their business is.

    Then, in today’s journal, we find the CEO of Whole Foods posting negative messages about a competitor on stock discussion boards, but under an assumed name.

    Here’s the link to the Journal story.

  • Tom

    Daniel – the reason people pay for this is because they believe the backlinks will help with pagerank. That’s the only reason. You see backlinks sold on Sitepoint and Digitalpoint as well. It’s a very simple business model and can even be outsourced.

    So this presents an opportunity to build a new business: anti-paid-comment-spam detection. These aren’t just bots but humans so the detection is more difficult. It will be a constant cat and mouse game. Is it worth the effort? Probably not, unless you can get thousands of sites to participate.

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