Cam Newton Is The Next Big Under Armour Athlete To Suddenly Emerge

Cam Newton doing the dab in the endzone

If you told me a decade ago that Under Armour would be the athletic apparel company with the biggest rising stars on the planet, I would have told you that you’re insane.

Whether it’s golf, basketball, or even the ballet, Under Armour is dominating the professional sports arena.

The newest rising star for the company? Cam Newton.

The Carolina Panthers quarterback is undefeated in 11 games this NFL season and he recently wore custom-designed UA cleats that featured images of him doing his two signature touchdown moves — the dab dance that’s all the rage now and a Superman pose — on one side. The words “thankful” and “grateful” are on the other.

Cam Newton Under Armour

Newton also did the dab, which appeared to be a mix of the mashed potato and twist dances moves after he scored a touchdown against the Dallas Cowboys.

Cam Newton and Tom Brady of the New England Patriots are now the only two undefeated quarterbacks in the NFL and you guessed it Brady also endorses Under Armour.

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Under Armour’s stock is up 35% this year. Analysts are predicting that sales will increase more than 25% in 2016 and that earnings will be up nearly 30%.

I have a feeling executives at Under Armour are currently engaged in some silly endzone celebrations of their own.

Written by Peter Mondrose

Peter Mondrose

Peter Mondrose is the Editor-In-Chief at BusinessPundit. He received his degree in Economics in 1998 and a second degree in Journalism in 2004. He has served as a financial adviser, market trader, and freelance journalist for the last 11 years. When he's not investigating market conditions and reporting on workplace news, he can be found traveling with his wife, dog, and laptop. He can be reached at