Business Pundit

Marketers have long known that buyers are influenced by their friends and family members. Word of mouth advertising was often considered the best form of advertising long before the advent of the internet. Even in the digital age when internet… Read more

According to the Center for American Progress, 97 percent of working women employed full time in occupations logged by the Bureau of Labor Statistics are paid less than their male equivalents. Men receive higher salaries than women in all but… Read more

During the 2013 Super Bowl, there were thousands of tweets with the hashtag “#NotBuyingIt.” The online conversation brought attention to sexist television commercials that were broadcast while the game was in progress. One Twitter user said,… Read more

In 2012, research conducted by the Harvard Business School suggested that Internet advertisements are crucial to the US economy. According to Interactive Advertising Bureau president and CEO Randall Rothenburg, “the digital marketing industry… Read more

With its power to make colors more dramatic, remove distracting elements and alter models’ body sizes, Photoshop has an allure that few businesses can resist – especially when it comes to fashion. That said, sometimes tinkering with and… Read more

While many billboards are loathed and worthy of such derogatory nicknames as “sky trash,” “litter on a stick” and “the junk mail of the American highway,” a little ingenuity and humor can go a long way towards redemption. These… Read more

In business, innovation is key. If you want to stand out and stay hip, it’s important to think outside the box and challenge conventions, and companies are always trying to come up with new and creative ways to grab the public’s attention…. Read more

We all love animals, and what better way to promote your company and advertise your products than by using images of nature’s most amazing creatures? Visually stunning, emotionally gripping, and often funny, these are 15 of the most creative… Read more

The word “mascot” can be dated back to Provence and Gascony in France and was first popularized by Edmond Audran’s operetta La Mascotte, in 1880. The hit operetta was translated into English, and the word “mascot” went on to describe… Read more

“Racism,” says Business Insider, “has a long history in advertising.” What’s more, racist ads still appear today, with companies such as Intel, PopChips, Sony and Burger King all having been accused of promoting their products in… Read more

The 1950s – a time well before the sexual revolution of the 60s and 70s, when sexism was not only tolerated, it was expected and actively encouraged, partly through chauvinistic print ads like the ones we explore below. With lashings of hindsight,… Read more

From TV spots to social media, the tools of modern advertising have become diffuse. With so many channels available, where do you start? Should you sacrifice old media for Twitter? How do you get something to go viral? The truth, according… Read more

Since the 1500 hundreds in China, to the 21st century Business Cards have evolved in a world where technology has advanced business cards are still very common. Moo has put together a great infographic that details the rise, and continued use of… Read more

The advertising world hasn’t really changed much over the years. Watch these Vintage Toy Commercials for kids that show you the topic matter and innovation is still pretty much the same. 13 Vintage Toy Commercials & Advertisements For… Read more