Business Pundit

We see it at the SuperBowl every year. Low-brow advertising. The kind of advertising that appeals to our most basic human instincts. Often to sell completely unrelated products or services. Apparently it works. At BusinessPundit, we’ve taken… Read more

Movie audiences today probably tend to think of product placement as a relatively recent phenomenon — perhaps dating back to the 1980s, at the earliest. This may be when the practice came to the fore in the public consciousness — with the… Read more

The war on drugs is fiercely fought and made up of many smaller, but no less important, battles. Anti-drugs campaigners fight one such battle, driving home the message that hard drugs are dangerous and harmful to one’s health. Powerful tactics… Read more

The road to becoming a successful director is a long, complicated and arduous one. As any film student will know, it takes talent, perseverance, dedication and a lot of hard work to make it into the director’s chair (a little bit of luck helps,… Read more

If there is one truth in advertising it must surely be this: sex sells. And a lot of sex sells a lot of things. As the late, great comedian Bill Hicks dryly noted, sex can be (and often is) used to advertise absolutely anything at all. Sometimes,… Read more

With marketing & advertising becoming more and more of a need to succeed, this infographic by our friends at MarketingDegree.net provides an industry-by-industry look at where the leading U.S Brands are spending their dollars. Image… Read more

Occasionally advertising executives fail to hit the mark; a joke that passed at the focus group stage ends up flatlining when it hits the TV screen or billboard space. However, sometimes we’re cursed, or perhaps even blessed, with beholding the… Read more

For 45 years, big name brands have budgeted big bucks to run their ads during the Super Bowl. This costly campaign allows a brand to advertise their product to an extremely large audience during a time when consumers are just as interested in… Read more

Share Ads are often meant to provoke the viewer (think baby-faced Brooke Shields with nothing between her and her Calvins) but sometimes viewers feel a little too provoked. Here is a list of fifteen controversial advertisements that… Read more

Advertisements are a pervasive part of life, visible everywhere. Yet commercial breaks, paid reviews, product placement in movies and television, and sponsorship in magazines can all be avoided by simply switching off. The only inescapable… Read more

As long as there has been advertising, there have been advertising fails. From Thomas Edison electrocuting an elephant to guerrilla marketing bomb scares, we’re forced to wonder just what PR people are thinking at times. Here are 10 examples of… Read more

Urban graffiti has long been the preserve of disaffected youth, but now marketing and advertising creatives are taking advantage of its eye-catching appeal. Advertising has been ubiquitous on city streets for so long that many people simply ignore… Read more

Blame It On The Voices illustrates what happens when you sic Apple copywriters on a bottle of water:… Read more

Sometimes, a parody of an ad is more successful than the ad itself. Some parodies, like those of the Apple Mac vs PC ads, outperform the originals by more than 10 million online hits*. We’ve listed some of the best such parodies below: 10…. Read more