3-D eCommerce Takes Tentative Steps Forward Through Virtual Malls

US News and World Report’s Matt Bandyk has a post describing how online shopping could herald a new, Wall-E-esque future of obese, screen-driven sloths.

The site that spurred his idea is called VirtualEShopping.com. Their software enables users to enter a virtual mall via a digital meme, or “persona,” which they steer it around a 3-D mall environment, bargain hunting and chatting with other personas on the way. VirtualEShopping garners revenue from pay-per-click ads posted around the mall, as well as store revenues.

To check out the digital mall for myself, I downloaded their Virtual Mall application. It appears the site isn’t complete yet—the only thing the application allowed me to do was point myself in certain directions inside of a 3-D banner. Unfortunately, I didn’t get much further than the mall’s hallways—storefronts didn’t appear to be activated yet. I felt kind of like a canvasser, or one of those people who works in the cellphone stands placed in the middle of mall walkways.

VirtualEMalls is more evidence that Web 3.0 might just be Web 3-D. Applications like CoolIris’ PicLens, which creates browsable image walls on existing sites, and SpaceTime, which arranges windows in 3-D stacks, herald a promising new era of eyeball-friendly Internet visuals.

One major reason applications like this haven’t taken off is that they’re buggy as flea-bitten dog.
I won’t go into details. Suffice to say I won’t be downloading any more until a) I get better graphics hardware on my system and b) the applications stop munging my browser.

Nevertheless, my chronically strained corneas look forward to a more visually appealing Web 3.0.

Other recent stories

Voice of God No Longer in Style in Political Ads

Daniel Libit has a fantastic article in Politico (found through Patrick Ruffini) that reviews the trends in political ad voiceovers. John McCain’s voice of choice comes from “Joan,” whose last name must remain a “corporate secret.” From the article: “One thing…

Olympic Ads Awe With Aww… Factor

Coca-Cola's Bird's Nest ad appeals to consumers' heartstrings From the Wall Street Journal: For winning advertisers during the Games, the key ingredient is proving to be emotional ads. According to IAG, a Nielsen firm that uses an online panel to track…

Brandi Carlile Sounds Like Money

I was sitting at the kitchen table when I heard it. My daughter shouted as I leapt from my seat. "Brandi Carlile! Mom, it's Brandi Carlile! There on the screen was the Cadillac logo backed up by the aching…

In Quest of Logo: Update

For those of you who remember my burning desire to acquire a logo for my blog without pulling out a home equity loan, here's the result No, it hasn't taken quite this long to get, but close. The…

Green Advertecture the Latest in Sustainable Advertising

Blogger Andrew Fine has uncovered a piece of green advertecture: A 1,000-square foot wall on the side of Pure Yoga on 86th Street in New York. They call it a "living wall", and it is indeed alive. The wall is…

Is Schlitz the New Bud?

Just as patriotic Americans are lamenting the loss of the King of Beers to an overseas company, Pabst Brewing Company has brought back the original formula for Schlitz beer. Though unpopular in recent history, Schlitz has been around for…

Paris Hilton Outsmarts McCain and Obama on Energy

Paris Hilton is one of my least favorite celebrities. Today, as much as I hate to say it, I kind of like her. Why? The instantly infamous FunnyorDie.com "Paris for President" ad: This was Paris' response to presidential candidate John McCain…

Powerade Ad Campaign Beautifies Naked Athletes

In Great Britain, Coca Cola’s Powerade has released an edgy, beautiful ad campaign. From Reuters: Triple jumper Phillips Idowu, cyclist Rebecca Romero and swimmer Gregor Tait have all been photographed taking part in their individual sports stark naked as part…

Celebrity Baby Photos and Net Worth: Does Less Income Make Pimping Your Baby More Moral?

Million dollar baby photos have been all the rage since Angeline Jolie brought a pair of ultra-hot, hyperprivileged twins to the world. Santa Angelina usually gets a break from intense media scrutiny, as she and stud hubby Brad Pitt donate…

Edible Arrangements Puts a Flourish into Fruit: An Interview with CEO Tariq Farid

Flowers and food go hand-in-hand as traditional pleasure items. What would Valentine’s be without a bouquet and chocolate? What about summer, without lemonade and sunflowers? Enough poetic pondering of the question, and you come up with a fundamental inquiry, the…

Chris Brown’s “Forever” Takes Corporate Rock to New Heights

Have you heard the song "Forever" by teenage sensation Chris Brown? This catchy pop song made it to #3 this week on the Billboard Hot 100. I've found it especially good for traffic jams and gym sessions. It's the…

Corporate Sponsorship 2.0 Has a Face: Moms on a Road Trip

Via Guy Kawasaki's blog: What do Yahoo!, Chevy, SixApart, WeightWatchers, CBS, Zune, and five blogging moms have in common? An insatiable hunger for publicity. And a road trip. Put it this way: A road trip driven by an insatiable hunger for publicity. Here's…

Ten Essentials for Courting the Media

Mike at Obsidian Launch did a great post this month on the importance of being a Media Whore. Much as we'd all love to believe that other people are dying to know what we're up to, that's just not…

Advertisers Create an Imaginary, Cross-Cultural Asia

Unilever creates ads for its Sunsilk hair products that target southeast Asia. Check out this commercial, which the poster claims is intended for ten countries in Asia (India, Thailand, Vietnam, Singapore, the Philippines, Malaysia, Cambodia, Indonesia, Laos and Myanmar): The Chicago…

Business Notes

Joseph Forte, a Philadelphia investment manager, was charged by the SEC for running a $50bn Ponzi scheme. Not again!

Crazy to be an FBI agent, that is. Times are booming for the FBI, which is on its biggest hiring blitz since September 11.

You think the shirtless Obama pictures are accidental? Think again. They are 100% intentional. They are the powerful abs of a youthful Superman preparing for an upcoming battle royale. Message taken.

Ran across this fantastic article from Brainz with 33 Creative Ways To Get Startup Funds For Your Business. Whether your biz is just starting out or trying to stay afloat, this is a great idea starter resource.

This classic is a sweet stocking stuffer for the business- and comedy-minded among you.

... More Biznotes