The Business Blog Book Tour is at Slacker Manager today. Bren has reviewed First in Thirst, a business book about Gatorade. How has Gatorade come to dominate the sports drink market? I don't know, but Darren Rovell, the author, could problemably tell you.
Other recent stories
Jennifer Rice has the final installment of the BBBT, featuring Seth Godin's book All Marketers Are Liars. You REALLY should go read her posts. She asks some great questions, and Seth has some great responses.
Don't forget to check out today's stop on the BBBT. I missed the last two, so check out Hello World and Church of the Customer.
Brand Autopsy is kicking off the latest BBBT, featuring Seth Godin's new book All Marketers Are Liars. This book is... well you will have to wait. I've read it, but I'll wait until next week when the BBBT is over…
1. One major theme of your book is to be open and honest with people in business. You are very open and honest in your book, and even speak candidly about previous bosses and co-workers. Have any of them read…
Today I'm going to give you a quick review of Naked in the Boardroom by Robin Wolaner. I agreed to do this BBBT because any time I can use the word "naked" in a post, my site traffic increases. (just…
The 8th edition of the Business Blog Book Tour begins today at re:invention blog. The book for this tour is Naked in the Boardroom by Robin Wolaner. The tour starts off with this post, and then this interview with Robin.…
The Business Blog Book Tour was hosted by Barry Moltz yesterday. I was wrapped up and couldn't check it out until late last night. Barry asks some great questions about the book, so stop by and check out Wayne's answers.…
Today, the Business Blog Book Tour stops at 800CEORead Blog. There's nothing up as of this posting, but check it out later to see what's going on.
Here is the interview with Wayne McVicker, author of Starting Something.
First of all, I'm curious about how the book was received by the people who are in it. You wrote a lot about things that typically go on behind the…
Welcome to the February edition of the Business Blog Book Tour. Today is the first day of the tour for the book Starting Something by Wayne McVicker. My recommendation is that you stop reading this post and go buy the…
I'm a couple days late getting to this, but the latest BBBT is about Category Killers: The Retail Revolution and It's Impact on Consumer Culture. It was at A Penny For on Monday, 800CEORead Blog on Tuesday, Brand Autopsy on…
The Business Blog Book Tour wraps up today at WonderBranding. Also, I forgot to link to yesterday's stop at What's Your Brand Mantra. Be sure to check both sites out.
For those of you following it, the Business Blog Book Tour has a stop today at Learned on Women. Stop by and see what is going on.
Here are the questions I asked Laura Ries about her book The Origin of Brands.
1) Throughout the book, you use brands and products interchangeably. A key point of the book seems to be that new product launches should result in…
