Elite institutes of higher education like to brand themselves as places where students learn, grow, mature and philosophize. Oftentimes they seem above the nitty gritty of doing business, but in fact, that’s what most colleges and universities are: big businesses. There are plenty of voices out there advocating that these schools be run even more as businesses, arguing that they would see better performance and financial results. The line between businesses and schools has blurred even further in recent years: some corporate brands actually establish a presence on college campuses by hiring students to promote them to their peers.
But while colleges and universities might have a thing or two they can learn from businesses, the picture isn’t all good. Indeed, many customers – er, students – might be disappointed to realize just how corporate-minded their place of higher learning actually is.
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