Social media is the hot thing for businesses these days, but one of the big challenges for companies is how embrace social media while still managing the risk involved in the medium. Social media is all about transparency and open conversations, and that kind of free form structure scares many business owners and executives. How do you minimize the risks associated with social media marketing?
A new company called Backupify has solved a piece of that risk puzzle by allowing companies to archive their social media activities. Backupify can backup Twitter, Facebook, Gmail, Google Docs, Flickr, Photobucket, Delicious, Basecamp, Hotmail, Blogger, Wordpress, and more. If your sales agents want to use Twitter to communicate with prospects or if your marketing team wants to add a Facebook page, you can archive all of that activity with Backupify. That allows you to return to your data later if you have a business or legal reason to do so.
Last we checked, Twitter only shows you your last 3200 tweets, and digging deep into your old Facebook status updates takes a lot of scrolling. If a comment made in the past on a social media site turns out to be problematic, at least it doesn’t deteriorate into a he-said she-said case if you can go back and view all archived communications.
Backupify has several different plans, including a free twitter backup option. So if your primary reason for avoiding social media for your business was concern for the risks involved, a backup and archiving system may be enough to calm some of those fears.
