Business Pundit

Here’s an interesting infographic from… Read more

A lot of blood and sweat goes into maximizing a store’s consumer appeal. Designing a store that both attracts shoppers and makes them buy is practically an art form. It’s a crucial art, at that. Shoppers actually choose most brands not as a… Read more

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David Siteman Garland is a multimedia maven. He educates and inspires fellow entrepreneurs through RISE, his biweekly, entrepreneur-focused television show. Three times a week, David publishes articles and videos geared at helping you build your… Read more

Businesses can be branded by many different things, or they can be branded primarily by one and secondarily by others. When it comes down to it, what truly brands your business? Is it what you say, and your public actions? Or is it your online… Read more

If you’re doing an email campaign to promote your business, one of the most important things you can do is write a quality email. I know this sounds extremely rudementary- but it’s one of the most important things in business. Especially… Read more

It happens to all of us – that logo you spent hours, days, weeks working on with a graphic designer turned out beautiful. You slapped it on all your letterhead, business cards, signage, websites and other promotional materials. And once it was out… Read more

The Web is evolving faster than fruit flies in a jam jar. During the past decade, the Internet has gone from a relatively uncomplicated network of sites to a media-rich, portable, incredibly diverse medium. If you feel chronically behind the… Read more

Image: Vapour Trail/Flickr Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. -David Ogilvy Your brand defines who you are. Without a brand, you’re a business nobody. Yet building an effective… Read more

You’ve probably seen the Old Spice guy, former Seahawks wide receiver Isaiah Mustafa, online or on TV. He’s the stud featured above who embodies manly possibilities via the scent of Old Spice. Parent company Proctor & Gamble’s Old Spice ad… Read more

This is a guest post by Megan Webb of RMI. People are always looking for new and interesting ways to use social media to drive new customer acquisition. But before you jump on the social media bandwagon, consider the tips below to ensure… Read more

This is a guest post by Brandon Laughridge of CustomSigns.com. An effective call-to-action is a critical component of website conversions. It should not be limited to ecommerce sites. Every page of every website should have a goal or objective… Read more

A new Baylor University study has found that people subconsciously set aside money for impulse buys when preparing a shopping list. Such “in-store slack” allows consumers to pick up items they may have forgotten to write on the list (or are… Read more

Retailers around the country are offering tax day freebies to ease your April 15 pain. Here’s a complete list of all the nationwide tax day freebies we could find: Starbucks: You get a free coffee if you bring your own mug. (This is actually an… Read more