British Texting While Driving PSA Scares Bejezus Out of Viewers

A British police department is broadcasting a public service announcement aimed at keeping teens from texting while driving. Unlike the PSAs we may be familiar with in the states, this ad goes into graphic post-car-wreck detail, including dead parents and–from the looks of it–a dead infant, all as the result of three reckless teenage girl texters. View the painful, 5-minute spot for more:

This ad is a good dose harder to watch than the average PSA that shows here in the States. I think it would be useful when shown in a school setting. Like Red Asphalt, the gory TV series they put us through in public high school, this video has just enough blood to be memorable. Do you think this should be aired more widely?

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Business Notes

Ford stock jumped to $7.50/share today, after the company posted a surprise profit.

Apple is killing it with its new iMac, Magic Mouse, and Mac mini.

GM will shut down Saturn as a result of the collapsed Penske deal.

Google has purchased reCAPTCHA, which could help its text scanning project.

The postal service is offering workers up to $15,000 to leave their jobs.

... More Biznotes


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