Free Shipping: Optional or Essential?

This holiday season, many of us did part, most or all of our shopping online — and we spent a bundle. Did you get free shipping on any of your deals? Did you back out of any deals because of shipping charges? It turns out, many of us are turned off by having to pay for shipping and we’ll spend more if we know the shipping is free. This graphic illustrates how free shipping is king in online sales.
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