http://www.businesspundit.com/causes-and-commerce-the-perfect-marriage/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 03 Feb 2012 07:09:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.businesspundit.com/causes-and-commerce-the-perfect-marriage/comment-page-1/#comment-16514 Lela Davidson Tue, 25 Aug 2009 02:04:55 +0000 http://www.businesspundit.com/?p=13457#comment-16514 This type of strong identification with cause seems to be more prevalent, and if GenY's consumer habits continue, this strategy will too. This type of strong identification with cause seems to be more prevalent, and if GenY’s consumer habits continue, this strategy will too.

]]> http://www.businesspundit.com/causes-and-commerce-the-perfect-marriage/comment-page-1/#comment-16342 SecretsPedia Thu, 20 Aug 2009 20:05:29 +0000 http://www.businesspundit.com/?p=13457#comment-16342 This is smart idea This is smart idea

]]> http://www.businesspundit.com/causes-and-commerce-the-perfect-marriage/comment-page-1/#comment-16334 Patrick Prothe Thu, 20 Aug 2009 16:20:45 +0000 http://www.businesspundit.com/?p=13457#comment-16334 Consumers have more information than ever at their fingertips making them more savvy. With unlimited choices, they're going to choose companies that give back and operate using sustainable practices. I think conspicuous consumption is dead - especially now. Cause marketing, particularly if it focuses on a consumer's local community, is a powerful way to stand out from big companies that operate impersonally. I think the trend is to more personal, one-to-one relationships. It's all about empowerment and balance. Just look at how Wal-Mart is embracing the green movement, because it's good for business. Consumers have more information than ever at their fingertips making them more savvy. With unlimited choices, they’re going to choose companies that give back and operate using sustainable practices. I think conspicuous consumption is dead – especially now. Cause marketing, particularly if it focuses on a consumer’s local community, is a powerful way to stand out from big companies that operate impersonally. I think the trend is to more personal, one-to-one relationships. It’s all about empowerment and balance. Just look at how Wal-Mart is embracing the green movement, because it’s good for business.

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