Musician Prince passed away on Thursday and controversy is already surrounding his death.
General Mills has come under fire on Twitter after its Cheerios brand was forced to delete a Twitter tribute to the deceased singer.
Prince, whose real name is Prince Rogers Nelson, was found unresponsive in an elevators at his studios in Chanhassen, Minnesota.
Following his death, Cheerios tweeted a purple “Rest in peace” sign with a cheerio in place of the dot above the letter i. The tweet was tagged #prince.
Here’s the original tweet sent out by Cheerios and several responses that were less than kind to the brand.
Hey guys, Prince died. BUT PLEASE DON'T FORGET ABOUT CHEERIOS! pic.twitter.com/S31hQm7BTq
— Andrew Nicla (@AndrewNicla) April 21, 2016
And here are just a few of the angry tweets that were sent out.
Dear Universe. Please return Prince & take the CMO of Cheerios instead. #PrinceRIP
— Stewart O'Brien (@StewN16) April 22, 2016
— jonhaywooduk (@jonhaywooduk) April 22, 2016
General Mills said it wanted to “acknowledge the loss of a musical legend in its hometown.”
“But we quickly decided that we didn’t want the tweet to be misinterpreted, and removed it out of respect for Prince and those mourning,” the company said in a statement.
Other fans of the singer have complained on social media that brands and people have been posting messages about Prince to gain attention and not to mourn the superstar singer and musician.