Chevy Dealer’s Monster Truck Promo Backfires

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From the San Francisco Chronicle:

(Note: Image above is not the actual truck)

A Hilo Chevrolet dealer who tried to crush his Asian auto competition found the stunt a little harder to pull off than expected.

Island Chevrolet general sales manager James Severtson arranged for a Chevrolet Suburban SUV outfitted with massive tires costing $5,000 apiece to drive over a Honda Accord.

On the first attempt Friday, the monster truck blew a hydraulic hose and leaked vital fluid while the Honda remained intact and ready for more.

Surprising? Hardly.





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Comments

  1. Audience's Gravatar Comment by Audience on January 7th, 2009 at 12:17 pm

    Dealer proved that he is an idiot and thats what he was able to do. Accord proved it. I am not a asian car fan. I hate to praise honda but lets face the fact.

  2. Jared Lyda's Gravatar Comment by Jared Lyda on January 7th, 2009 at 12:24 pm

    Surprising? No. Ironic? Beautifully.

    Jared Lyda
    http://www.fireandmotionblog.com

  3. Martin Lindeskog's Gravatar Comment by Martin Lindeskog on January 10th, 2009 at 2:38 pm

    Haha! It is almost as bad as the commercial “real men don’t eat sushi.” I like sushi and I wouldn’t mind to own a Lexus.

    For intellectual ammunition, read Dr. Harry Binswanger’s piece, ‘Buy American’ is UN-American on Capitalism Magazine.

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