Chinese Store Offers Discount for Throwing Shoe at Bush

From Ananova:

A Chinese shop is giving discounts to customers who hit an image of George Bush by throwing shoes. Customers hitting zones A-D can receive a discount from 20% to 50% off at the store in Wenzhou.

The activity, with a slogan “Hitting for world fame and good fortune”, was so popular among shoppers that the store had to call police to maintain order.

During the first 30 minutes of the special promotion they sold 64 pairs of shoes and earned more £1,000. Several hundred pairs of shoes were sold on the second day.

Now there’s an idea that could take off.

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.