Chipotle could be preparing new menu items to win customers back

Chipotle new menu items

Since its founding nearly two decades ago Chipotle Mexican Grill has taken pride in the simplicity of its menu.

As the company routinely says, customers can create thousands of different food combinations using the simple options available on its menu.

Now, to win back customers after same-store sales fell by 30% last quarter, the company is considering some new menu items.

The first of those items could be chorizo, a spicy pork and chicken blend that the company tested in Kansas City last year.

Chipotle CEO Monty Moran called the chorizo addition “very, very popular with our loyal customers.”

Chipotle’s revenue dropped 23.4% to $834.5 million in the first quarter after suffering through bad PR following the company’s E. coli and norovirus issues.

The move to new menu items will be a big change for the company. “Chipotle restaurants serve only a few things: burritos, burrito bowls, tacos and salads,” the company wrote in its 2014 annual report. “But because customers can choose from four different meats or tofu, two types of beans and a variety of extras such as salsas, guacamole, cheese and lettuce, there’s enough variety to extend our menu to provide countless choices.”

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Chipotle co-CEO Steve Ells says the company will continue to keep things simple, even if new items are added to the menu.

“When we think about adding something to Chipotle, we are very, very mindful of our overall efficiencies in the kitchen, in cooking, in throughout and in ease of ordering for the customer,” Ells said.

Are you ready for new items on the Chipotle menu?

Written by Tammy Johnson

Tammy Johnson

Tammy Johnson is the Retail Editor at BusinessPundit. She focuses on Fortune 500 retail company's and disruptive brick-and-mortar and e-commerce companies that are changing the retail landscape.