Comments on: Chris Brown’s “Forever” Takes Corporate Rock to New Heights

By: breanna

breanna — Fri, 14 Nov 2008 21:28:31 +0000

he sux his music is crap

By: jacobs

jacobs — Fri, 01 Aug 2008 08:54:25 +0000

Dear sir/madam
we need some songs for downloads.
thanks
jacobs

By: anonymous

anonymous — Fri, 01 Aug 2008 02:12:42 +0000

Gees…Chris is 19 years old, I truly don’t think any of his songs have been written with any gret emotion, passion or human qualities in mind, just ‘popular’ topics to sell to that demographic. He is in it for the money, as most musician are. It’s his job. The only thing I truly care about when listening to music, is if I enjoy the song. Could care less about ‘why’ they wrote the song. He wrote the song to actually keep him and his family out of the ‘trailer park’ ghettoes of Virginia, from whence he came.

By: Lela

Lela — Thu, 31 Jul 2008 13:46:11 +0000

Awww c’mon – it’s catchy. The sad thing is I can dance to jingles so… I agree with Anthony – if Brown had the studio time paid for, and he was there anyway, and he already had a good start on a happy little tune – why not? Thank you though for the story, because it is fascinating to learn how things develop.

By: Drea

Drea — Wed, 30 Jul 2008 18:00:12 +0000

Thanks for your interesting commentary, guys. I’m an avid fan of independent labels, and have my own set of “purity” standards for what I choose to listen to. As far as pop is concerned, I usually enjoy it vicariously, but don’t buy it unless it really strikes a cord. As such, I’m not familiar with how pop (rap) stars like Jay-Z have done it in the past. What kind of gets me is not that Brown did it in the first place, but that the song’s intent was as a jingle in the first place. I just can’t dance the same to something after I know that it was written to sell gum. Call me a purist, but I prefer music written with emotion, passion, human qualities in mind, not sales.

That said, if pop adheres to different standards, and people are in sync and OK with that, there really is no problem–everybody wins. Purists continue to avoid the tunes; fans buy tickets and support the artist. And, as you pointed out, Anthony, it’s business, all about the money. Selling out is certainly one way to maximize ROI–arguably one of the easier ones.

By: Anthony Kuhn

Anthony Kuhn — Wed, 30 Jul 2008 15:51:46 +0000

We all sell out in one way or another. A form of prostitution, if you will. Why not earn the maximum amount of money you can earn while pursuing legal work? It’s the smart businessperson who can get the most return on investment of time or any resource!

By: anonymous

anonymous — Wed, 30 Jul 2008 15:45:41 +0000

And the comment I left off, I think young Mr. Brown is one of the most decent young pop stars we’ve seen come along in quite a whilte. He’s extremely respectful, humble, charismatic and overall charming, – no drugs, sex scandals or run in with the police surround his image. So I don’t think getting paid for the job that he does, is tainting that image.

By: anonymous

anonymous — Wed, 30 Jul 2008 15:38:32 +0000

Couldn’t have said it any better Katasha, this was a great business move of Jay-z (the advertising firm owner) and young Chris Brown’s part. I’m reading all kinds of idiotic backlash about this on the internet. I mean half the jingles we hear are from songs, that we’ve listened to forever. So it was ‘unethical’ for them to just put the song out first and then bring out the jingle. Don’t get how I’m supposed to feel duped by this. I’m either going to buy Wrigley’s gum or not..and even though I’d pay $200 to see Chris Brown…he’s is a great entertainer..I won’t switch brands of gums and even pay 69 cents for a pack of sugar filled Wrigley’s gum!! We’re just not as stupid as the advertising agencies think we are..

By: Katasha

Katasha — Tue, 29 Jul 2008 23:13:10 +0000

Sounds like business savvy to me.