Here is a good example of what not to do. Chrysler's marketing mistakes are numerous, and they don't seem to be learning a lesson. The biggest mistake, in my opinion, is making the Jeep brand less rugged. If they want to sell SUVs that are really just intended for the street, fine, but don't label them Jeeps. Doing so will ruin a perfectly good brand, and ruin the rugged images it brings to mind.
