Cisco Beefs Up Internet Backbone With New Router

Cisco has unveiled a new $90,000 networking router with triple the capacity of its previous model. The Cisco CRS-3 Carrier Routing System will help the Internet’s backbone accommodate a new level of high-powered communications, including video. ZDNet has more:

The device promises to more than 12 times the traffic capacity of the closest competing system, with up to 322 terabits per second. How fast is that? The company said it enables the entire printed collection of the Library of Congress to be downloaded in just over one second.

In a Webcast announcement, CEO John Chambers talked about how changing needs drive this demand. This is about meeting the needs of a future generation of users, today’s kids who already see video and communications as part of our connected lives.

This is also about verticals such as health care or education or government and their needs to not only connect to each other for enhanced communications but with their customers, as well. On a business front, this is about the technology that will change everything from virtualization to collaboration.

InformationWeek’s Alexander Wolfe
has insight on what Cisco’s move means for business and the Web:

That two-fer marketing message–business and consumer in the same breath (since video is as much as consumer play as it is a workplace medium)–is consistent with my long-time take on Cisco.

As I put in Cisco Video Thrust Telegraphs Bandwidth-Bandit Strategy: “I think this blurring of the line between corporate and consumer networks will be something that all networking vendors will have to navigate in the coming few years. In this regard, Cisco is seemingly pacing the pack.”

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.