Citizens for Affordable Energy: Another Oilman Goes Activist

T. Boone Pickens started it. Now the phenomenon of oil barons going public with green agendas continues. John Hofmeister, former president of Shell Oil Company, has put together an environmental advocacy group called Citizens for Affordable Energy. Some background from CitizensforAffordableEnergy.org:


Mission

Educate citizens and government officials about pragmatic, non-partisan affordable energy solutions, environmental stewardship, energy alternatives, efficiency, infrastructure, public policy, competitiveness, social cohesion, and quality of life.

Approach

Direct engagement of citizens and leaders across the country by using: memberships, in-person classes, seminars, panels, town halls, speeches, advertising, promotions, networking, and web- enabled communications to deliver an environmentally conscious national energy security plan for the short, medium and long term benefit of the nation.

Mr. Hofmeister is using his leadership skills to organize Americans
who want to improve their quality of life, not make a buck off another bubble. Citizens for Affordable Energy is also partnering with various research institutions to come up with a real energy plan for the country.

This kind of activist, eco-friendly publicity is the bright side to 2008’s economic monster. Hofmeister may have some shadowy capitalist agenda, like Pickens and his water supply, but when there’s a fire to fight, agendas must take a backseat to action.

Even if it’s a marketing ploy, I’ll take it.
Politicians are embroiled and lackluster. Colorful, save-the-world online community action–now that’s executive leadership.

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.

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