Coats For Beggars – Paid For With Advertising

Talk about avertising everywhere.

Homeless people in Holland are being given free winter coats – on the condition they allow firms to advertise on them.

Ice cream firm Ben & Jerry's has become the first to sign up for the service and hundreds of beggars in Amsterdam now sport warm jackets paid for by the US firm.

I can't pass judgement on this without seeing what the coats look like. For some reason I am picturing a huge ad that covers most of the coat, which seems tacky. I don't see consumers responding to that. But a nice small "provided by Ben and Jerrys" might go a long way in consumer minds.

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