Coca-Cola Buys Stake In Suja Life Juice Line

Suja Life and Coca-Cola

The Coca-Cola Co has purchased a minority stake in cold-pressed juice maker Suja Life LLC.

Terms of the investment have not been disclosed at this time.

Suja has sold more than 40 million bottles of its organic juices thank in large part to a process known as High Pressure Processing which helps preserve nutrition and taste.

Coca-Cola said its investment will give Suja access to its chilled distribution network, which delivers Odwalla and Simply to stores throughout the United States.

The world’s largest soda manufacturer will help Suja boost manufacturing to meet demand for its products.

With a strong supply chain and procurement network now at its disposal, the company can expect to purchase bottles and caps at a lower cost.

No further details have been released at this time.

 

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Written by Peter Mondrose

Peter Mondrose

Peter Mondrose is the Editor-In-Chief at BusinessPundit. He received his degree in Economics in 1998 and a second degree in Journalism in 2004. He has served as a financial adviser, market trader, and freelance journalist for the last 11 years. When he's not investigating market conditions and reporting on workplace news, he can be found traveling with his wife, dog, and laptop. He can be reached at PeterMondrose@BusinessPundit.com or (929) 265-0240.