Company Creates Cologne that Smells Like a Soccer Team Locker Room

From Ananova:

The smell of a (soccer) changing room has been made into a new aftershave. Scent of Success is created from a blend of grass, sweat, boot leather and heat spray, reports the Daily Telegraph. It is made by Sports Interactive, who also make cult computer game Football Manager. They say it has been created from samples collected from a number of successful teams’ dressing rooms.

It is the latest in a long line of bizarre scents that have been bottled and sold as fragrance. Burger King (recently) launched a meat-flavoured body spray called Flame. And (early last) year the Channel 4 soap Hollyoaks launched its own aftershave and perfume range.

People stink enough as it is. Note to companies: Please don’t make it any worse.

Boom or Bust: Will the CBD Oil Industry Keep Flying High as a Business?

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.