Marketingprofs has a good article about the marketing strategies used by Mark Cuban to double the revenue of the Dallas Mavs in just three years, and sell out every game this past season. As few of his major points:
There are four lessons Mark Cuban and the Dallas Mavericks can teach business owners and marketing professionals about turnarounds and how to create customer evangelists who propel your organization's success:
1.Connect with customers every day
2.Focus on the customer "experience"
3.Create a cause bigger than a championship trophy
4.Build a responsive and flexible marketing team
Many companies do a poor job of marketing because they don't really care about their customers. If you view them as saps who you can suck money out of, you might make a profit. If you understand their needs and desires and give them what they want, you will make a lot more.