Consumers Sue Apple Over Bad iPhone Reception

Three iPhone owners have filed sued Apple for misleading advertising, false advertising, and unfair business practices when selling its new iPhone 4. Bloomberg has the story:

A New Jersey resident and a Massachusetts resident who had bought the new mobile phone filed separate complaints yesterday in federal court in San Francisco, each seeking to represent other iPhone buyers in a class-action, or group, lawsuit. A separate complaint was filed this morning in Maryland, alleging Apple and wireless carrier AT&T Inc. were negligent in marketing the phone.

“Apple’s sale of the iPhone with this unannounced defect, assuming Apple’s prior knowledge of the defect, constitutes misrepresentation and fraud,” Christopher Dydyk of Cambridge, Massachusetts, said in his complaint. “In omitting to disclose the defect in the iPhone 4, Apple perpetrated a massive fraud upon hundreds of thousands of unsuspecting customers.” Dydyk, in his complaint, asked that Apple ship a bumper for free to customers who pre-ordered an iPhone 4 before its release or that the company be ordered to pay for customers’ bumpers.

Maryland residents Kevin McCaffrey and Linda Wrinn claim in their complaint that Apple and AT&T “actively suppressed and concealed the fact that the iPhone 4 could not be held in a manner consistent with the normal usage of wireless communication devices.” They seek unspecified damages and a jury trial.

Those lawsuits certainly heated up the PR stink against Apple. I bet Apple won’t do anything, though unless it faces a class action suit. Correction: There is now a class-action lawsuit.

The 30 Most Important Twitter Influencers in Business for 2020

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.