CoverGirl is preparing to launch a new Star Wars themed makeup line in September, giving female fans of the movie series plenty of time to pick up the makeup before the December release of Star Wars: The Force Awakens.
The Star Wars inspired makeup line was created by makeup designer Pat McGrath. The limited edition like includes three nail polishes, six lipsticks and 10 mascaras.
This isn’t the first time CoverGirl has released a movie-inspired makeup line. In 2013 the company prepared for Hunger Games: Catching Fire with the release of its “Capitol Couture” makeup line.
CoverGirl isn’t alone in its efforts, MAC Cosmetics created Wonder Women makeup in 2011 and it released a dark Hello Kitty collection in 2009.
MAC also partnered with Disney to release the Venomous Villains Collection. L’Oreal Paris even targeted female geeks directly with its “Miss Manga Mascara.”
You might recall that Yves Saint Laurent released its own line of Star Wars themed makeup in 1999.
Geek culture is huge right now and many female geeks have helped movies like The Avengers and The Avengers: Age of Ultron, bring in billions of dollars worldwide.
With the Disney machine in full operation we can expect to see more Star Wars toys, home appliances, and other products leading up to the movies December release.