Creating a Company with a Cause

I really like this article. Particularly this:

What does your company stand for?

If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on customers, prospects and employees to believe in you.

Who wants to support a company whose values are out of whack with the rest of society? Companies driven solely by quarterly sales figures and stock price increases demonstrate they're in business largely for themselves and little else.

This is why I don't by the "corporations are evil" argument. Good corporations exist to serve their customers. Sure, there are bad apples out there, but the market punishes them. If they aren't meeting customer's needs and charging a fair price, someone new will enter the market and do so. Just look at how Microsoft is being seriously challenged by Linux.

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