David Hasselhoff Founds “Hoffspace,” His Own Social Networking Site

“The Hoff”, of Knight Rider and Baywatch fame, has launched his own MySpace-like social networking site. Hoffspace, a more elaborate substitute for Hasselhoff’s MySpace page, now boasts nearly 12,500 members. Here’s some background from the site:

In my travels round the world I have always been surprised that no matter where I go people recognize and know me. This got me thinking… I realized that while two people from two entirely different countries and backgrounds may seem to have nothing in common, the only thing they might have in common is me… So I decided to start a network where people from across the world might come together and get a conversation started over me.

So here is HoffSpace.

The Hoffster said he created the site in part to stop people from setting up phony social networking pages using his or his childrens’ identities. Whatever the motive, it worked–HoffSpace’s active, largely European user base continues to proliferate at an eyebrow-raising rate.

As a brand, Hasselhoff has impressive staying power. The 56-year-old is revered in continental Europe; his reputation in the US largely hinges on the humor Americans see in his popularity among Europeans.

Still, something about the Hoffedron is pure magnetism to his tens of thousands of fans. What other 1980s actors can claim that kind of fan base while pushing 60? Certainly not Tom Selleck or Richard Dean Anderson.

Questions for a fan: What is it about the Hoff that gets him 12,000 website users almost instantaneously? What does he do that makes you so wild about him?

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.