Growing up as a child I still remember my grandmothers collection of Sears Catalogs.
It's kind of sad watching this company die slowly each and every year.... this report explain why.
In its early years, the Sears catalog offered a previously unimaginable cornucopia of merchandise to a rural nation lacking many creature comforts. Those pages of baby buggies and dresses, shoes and sewing machines — even violins and ready-to-build homes — helped conjure dreams of a better life.
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As both Sears and America flourished, the company’s goods transformed those dreams into middle-class realities. Sears’ best-selling Craftsman tools, Kenmore appliances and DieHard batteries built, furnished and ran the American household. By the 1960s, 1 out of nearly 200 U.S. workers received a Sears paycheck, and 1 out of every 3 carried a Sears credit card. By catering to prosaic daily needs, the retailer grew into a behemoth that defined not only the Chicago economy but American business.