Denny’s Rockstar Menu Brings Sellout Bands’ Favorite Late-Night Meals to the Masses

Via Wired’s Scott Thill:

Starting Tuesday night, a whole new echelon of the art/commerce merge arrives when late-night diner Denny’s inaugurates its Dr. Pepper-bankrolled Rockstar Menu with the help of Eagles of Death Metal, Taking Back Sunday, The All-American Rejects and more.

Menu items include:

“Taking Back Bacon Burger Fries” by Taking Back Sunday

Starting with a plate of classic fries, they loaded on layers of cheese, hamburger, tomato, pickles, bacon and onion until they were all satisfied then topped it all off with ketchup and mustard.

“Plain White Shake” by Plain White T’s
Combining vanilla ice cream, an entire piece of cheesecake, whipped cream and white chocolate chips, the boys from Chicago have created heaven in a glass.

“The All-American S.O.S.” by The All-American Rejects

The guys took the reigns with a plate of grilled Texas toast and hashbrowns and added the works to it with hamburger, cheese, grilled onions and sausage gravy topping it all off.

“Heart On A Plate” by Eagles of Death Metal

With custom heart-shaped pancakes, he added raspberry sauce, hot fudge, strawberries, white chocolate chips and whipped cream to satisfy your sweet tooth’s desire. Add in a side of bacon and eggs cooked to order, and this is sure to beat any late night craving.

Many may soon know the bands more by their taste in cholesterol-infused stoner dinners than by their music. Which, by the way, you can hear in Wendy’s ads, Pontiac GTO ads, and Payless Shoe Source ads.

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Selling out at the diner is weird. But as far as cross-branding goes, the eat-your-musician territory has already been tread. Hannah Montana/Miley Cyrus has her own line of food products. Ben & Jerry’s has Phish Food and Jerry Garcia (created in honor of the artists, not by them).

It’s just a matter of time before frozen Buffalo Springfield Burgers and Jelly Beans of the Stone Age hit the shelves.

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.