Do you have a Unique Selling Proposition?

Here is some good stuff from Sean at Psychotactics.

Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here's a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find out how to transform your weakest link, into your strongest marketing strategy ever!

The article contains some great information for re-casting potential liabilities as assets. This one about Harley Davidson is a great example.

In 2001, Harley Davidson proudly boasted how their CEO was 38th on the waiting list for the company's then, new V-Rod motorcycle. And they took pains to describe how each Harley was lovingly rolled off the plant. The waiting period, which normally would be perceived to be a negative, was turned into a publicity coup that burned a stamp of quality and a uniqueness into the brains of every prospective Harley owner.

Creative thinking has no doubt become a necessity to compete in business today. For those of you interested, I read Doug Hall's Jump Start Your Business Brain a while back, and it contains some great ideas for increasing your creativity.

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