Does Bill Ford Understand Business?

I'm reading this article (which requires a Time subscription to access online) and I am wondering if Bill Ford has a clue. A green revolution will save Ford? I don't think so. Maybe it will help ease the pain but… here is a radical idea… make cars that people want. Don't make too many, only what you can sell. And finally, be bold and do something with a car that has never been done before.

Granted, these aren't easy steps, but if Ford doesn't start thinking along those lines, they won't have to worry about making cars much longer.

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