Donald Trump’s presidential campaign is taking a unique approach to marketing. The campaign spent more on hats, t-shirts, and coffee mugs, than it did on ads or payroll in May.
Trump’s campaign spent $208,000 on hats, $5,000 on signs and $694,000 on t-shirts, mugs and stickers, according to a financial disclosure with the Federal Election Commission.
Trump’s “Make America Great” clothes and posters have been the campaign’s primary form of advertising throughout the campaign battle.
Trump spent just $115,000 on online advertising and $5,000 on print ads.
The filing also shows that Clinton’s campaign had $42 million in the bank as of May 31. Trump’s campaign had $1.3 million.
The Clinton campaign plans to spend $117 million in television advertising prior to Election Day. Trump and his supporters have committed to just $700,000.
Trump’s campaign spent just $6.7 million last quarter while Hillary Clinton spent $14.1 million during her heated battle with Vermont lawmaker Bernie Sanders.
The Trump campaign spent just $347,000 on payroll last month. The campaign also paid outside consultants $1.5 million last month for services that included administration, “ballot access consulting” to legal issues, strategic and policy planning, communications and event consulting.
The biggest consulting fee was $543,000 the Trump campaign paid to a group to develop its website’s digital strategy.
Trump also spent $250,000 in lodging last month.
Trump’s campaign broke out other expenses including $75,000 for security, $228,000 in postage, $900 in cleaning services, and just $264 on pens.
The Clinton campaign has not broken out their campaign spending into specific expenses.