Most of the top customer complaints about online merchants boil down to one thing: you just aren’t getting your customers what they want when they want it. There are lots of reasons for this: you put the wrong item in the box, it’s not quite in stock yet, you have no idea when it’s coming in, or maybe it was broken when the customer received it. No matter the reason, your customer just wants what they ordered when they order it.
Human error can account for a lot of the problems your online business faces. When a customer receives the wrong item it’s clearly because the wrong item was put in the box. This can be caused by any number of factors. Maybe the item looked similar or maybe the bin was labeled incorrectly. Mistakes happen, but they don’t have to.
If you use proper warehouse management system you can help eliminate the problems that send your customers to the competition. Americans spend nearly $200,000 online every 20 seconds, so as an online retailer it’s up to you to make sure you optimize your market share by getting your customers what they want when they want it. That’s what will keep them coming back for more. Learn more about maximizing your online retail business from this infographic!