Economist Advertising Tactic


My mail goes through a slot next to the front door, so most days it is laying on the floor when I come home. Today there was one of those large "Inter-Office" envelopes laying there, with a crossed out list of names face up (see pic at left). Weird, I thought. When I picked it up I realized it was a subscription offer from The Economist and the office memo thing was just a cute act to make a point. Here were the names that were already crossed off of the envelope:

  • Richard Branson
  • Ben Bernanke
  • George Bush
  • Nelson Mandela
  • Tony Blair
  • Stephen Harper
  • Larry Ellison
  • Bill Gates

Ok I get it… successful people read your magazine. I'm not going to subscribe, but they definitely caught my attention. That's rare in a world where I'm bombarded with so many advertising messages I 've tuned out 90% of what comes at me.

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