Internet marketing, also referred to as internet advertising, is defined as the marketing of products or services over the internet. It is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.
Internet marketing is a relatively new marketing phenomenon. When companies first realized the global reach of the internet, they saw a medium that reaches consumers on a scale never before seen with traditional marketing media.
Having grown from its humble roots as simple text-based advertisements, it has now evolved to a plethora of forms: banner ads, search engine keywords, interactive ads, ads inside internet-connected software applications, and with the recent growth of smart and connected mobile devices, mobile ads (which is a very new field that may bring even newer forms of internet advertising).
Successful internet advertising strategies involves the combination of both technical and creative efforts. For brand-enhancing internet marketing efforts such as banner ads and multimedia-rich ads, good design ensures that the brand is properly built and that the message is conveyed properly.
The technical aspect of internet marketing is very important because of the fast pace of innovation in the internet, and thus dictates that marketers be able to quickly respond to different technology-sensitive opportunities.
Smart and focused marketing is also one of the promises of online marketing – with the rise of social networks that provides enormous data about consumers and their “circle of friends” — leading to more effective marketing efforts.