Engaged Employees

This article raises some interesting points about employees.

A woman is standing at a retail counter waiting for help. When an employee finally saunters over to ring up her purchase, he doesn't smile or say "thank you." The woman leaves with a feeling of discontent, wondering if she ever wants to shop there again.
An "I don't care" attitude is ravaging businesses from the assembly line to the retail floor. Research and consulting firm the Gallup Organization estimates 70 percent of employees are "disengaged," meaning they're no longer committed to the company. Even worse, the longer employees stay, the more disengaged they become.

I think it is important to give employees a "cause" instead of just a job. If they feel like they are working towards something bigger than just a paycheck, it will make a world of difference. How do you do that? Well it can be tough, but there are some things that help.

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First of all, sell a great product or service that employees really believe in. Secondly, build a culture around the customer. You have to drive the point home that customers are always the top priority. Nothing irks me more than to stand at a register in a department store while a clerk finishes putting away some stock. The first priority should always be serving the customer. Finally, make it worth their while. Great employees are a key ingredient in your success, so let them know it verbally and financially. Feel free to add your own ideas in the comments section.