Entrepreneurs, Brain Science, and Novelty

We are bombarded with such and extraordinary amount of information everyday, that our brains have evolved to filter out most of it. We pay most attention to things that are different, to things that don't fit the expected patterns. Our brains love novelty.

Some people in this world don't like novelty. They prefer to keep their lives simple and predictable. Some love novelty, like me. I am always looking for new things, new ideas, new products, new ways of thinking, new places to visit, new people to talk to. It seems to be one thing that I have in common with other entrepreneurs that I know. This evidence, albeit anecdotal, got me thinking… are entrepreneurs novelty seekers? In general, would we score higher on a test of novelty seeking than the general population? Maybe something has already been done to study this, but if not, I'd love to know what you all think about it.

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