Why didn’t he apprentice at a small coffee bar (run by a real entrepreneur, maybe an immigrant) before he started his own shop? He could have learned the hard lessons and developed some practical knowledge about the complexity of a successful business, even a small one. Plus he might have come up with a real point of difference for his own business… one that customers would reward him for.

What conceit it takes to assume that he and his wife could succeed as an entrepreneur (of any size) without training. And to decide that his failure proves the task is impossible (or far too hard for normal people) is absurd.

You are welcome to have a cup of coffee or tea at our new place, Blue Chip Café
, later on this year.

All the Best,

Martin Lindeskog – American in spirit.
Gothenburg, Sweden.

This seems fairly impossible to me, except maybe after 10 years or so when you’ve “made it” with your business. But the first few years the work is 10x harder than a regular job.

But like you said, you gotta love doing it, and most entrepreneurs do.