ESPN will launch ESPN 3D this year, television’s first 3-D network, in time for this year’s World Cup. ESPN reports from its website:
ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa vs. Mexico, ESPN and ABC Sports president George Bodenheimer announced.
Other events to be produced in 3-D include the 2011 BCS National Championship Game, college basketball and football contests, up to 25 World Cup matches and the Summer X Games. Additional events will be announced at a later date.
“ESPN’s commitment to 3-D is a win for fans and our business partners,” Bodenheimer said in a statement. “ESPN 3D marries great content with new technology to enhance the fan’s viewing experience and puts ESPN at the forefront of the next big advance for TV viewing.”
ESPN has been testing ESPN 3D for more than two years, even showing a USC-Ohio State college football game in select theaters and to 6,000 fans at the Galen Center on USC’s campus.
This launch is right in line with ESPN’s long tradition of changing the network TV game through unconventional products. It’s also two steps ahead of every other TV network in adopting 3-D.
Finally, and most importantly, games could look really good through 3-D. I can’t wait to try it out.